#WhatAboutIMC

Hosted at BT Group HQ, this #Whataboutisms event marked a new chapter with the launch of the WAI Spotlight—a series of concise, 5-minute talks that gave emerging voices the chance to provoke, challenge, and inspire before the main debate.

The central question of the evening—are we witnessing the end of specialist agencies, or the rise of a smarter, more integrated future?—sparked sharp exchanges and fresh perspectives from across PR, advertising, digital, and beyond. The panel and Spotlight speakers kept the discussion honest and lively, reflecting the real tensions shaping the future of communications agencies.

With a packed room, diverse viewpoints, and conversations that spilled well beyond the stage, the event showed just how much appetite there is for debating what comes next. Huge thanks to our panelists, Spotlight speakers, and BT Group for hosting us so generously.